What do Delta, United, Marriott and National Car Rental all have in common?
They're some of the most popular and highest-rated brands among business
travelers, according to Certify, and companies are working hard to ensure
that their business clientele - and their tourism and leisure travel guests -
are having the customer experience that boosts their brand and bottom line.
The same goes for travel booking companies too, and they're increasingly
turning to cloud-based services and mobile technologies to keep their
customer satisfaction and brand reputation first in a competitive
marketplace. What companies like TripAdvisor, HotelsCombined or Airbnb have
in common is a strong online presence boosted by technology investments.
Travel Companies Investing in People and Technology
In order to do that, though, companies need to invest in both the people and
the technology t... (more)
Putting Six Sigma to Work Delivers on Radical Business Transformation
Radical business transformation is an essential part of business growth, but
that transformation is dependent more on process than it is technology - and
on creating a culture of change within the business that has buy-in at every
level. Technology vendors often tout the transformative potential of
products, but when those initiatives fail to deliver? A company must take a
deeper look at the reasons because it may not be the vendor or flaw in the
technology, so much as the problem lies within the corporate cultu... (more)
A senior PR counsel and thought leader, Laureen Fagan has 15 years experience as a media and PR professional, which includes her stint at CBS and Fox broadcast affiliates in the U.S., and in print and wire-service newsrooms in Chicago, Washington, D.C., and Jerusalem.
Lisa Juley
Rob Sarah
Pramod Pawar
Zakia Bouachraoui
Terry Ray
Charles Araujo
Brendan Harding
